Client: Ngân hàng TMCP Hàng hải Việt Nam - MSB
Agency: XANH Marketing
SOW: Social Management 2023
Content Lead: Mi Nguyễn
Content Writer: Uyên Đặng
Designer: Thị Lành, Duy Trần
Account: Nương Trần, Hương Nguyễn
PRODUCT-CENTRIC
SOW: Planning & working closely with other team members to create social posts that focus on creating brand awareness and highlighting products' USPs.
SEASONAL
SOW: Planning & working closely with other team members to create social posts for a specific occasion.
FATHER'S DAY
PREMISE: Things we learnt as kids help molding the person we are today.
APPROACH: Tell the story of a young lady who has realised just how meaningful and helpful her father's lessons were, especially in helping her becoming the independent, confident, and happy adult she is now.
VISUAL DIRECTION: Hand-drawn art with a bright-toned, vivid color palette